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Research papers

Day in the life pilot study

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.The results of this study are reviewed in terms of cooperation rates, the allocation of media...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michal Galin, Richard Fielding, Ted D'Amico
June 16, 2004
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Citation

Galin, Fielding and D'Amico (2004a, June 16). Day in the life pilot study. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/day-in-the-life-pilot-study